ABC Radio National’s Creative Audio Unit (CAU), launches Sunday with two new show A mix of fiction and nonfiction, essays and radio dramas, soundscapes and composed audio features, as well as radio art. How does it fit into the larger context of radio and its prospects?
In 2012, the CAU was form at a time of controversial cuts to arts programming at RN. Its mission is to create a new space in audio for all genres, media, and forms. A large part of the CAU budget will be use for the commissioning of new works by artists, writers, musicians, and radio makers both in Australia and around the world.
The project will also visit museums, festivals and theatres to explore how radio works and what makes it a good medium. Radio is experiencing a revival all over the globe. Radio production, radio features, and audio storytelling are all becoming more popular. And, contrary to what some naysayers claim, neither new media nor video have killed radio. Radio, the most versatile media, has reimagined itself to make use of digital technology. Audio content is no more ephemeral. It can be access, save, reshape, and shared with audiences via a variety of platforms.
Three Ways To Illustrate This Reinvention Audio
- More people are listening than ever
- People want to create radio content that is creative.
- Radio studies are growing in academic research
More Listening Than Ever Audio
Listeners are listening, according to audience research. Radio 4 UK achieved record numbers in the third quarter 2013 with an average weekly listenership of 11.2million, up from 10.9million in the same period 2012. These figures are the highest since 1999. Helen Boaden, BBC Radio Director, remarked that they were.
Despite the increasing competition for time and the expanding range of online audio services, radio continues to thrive in the digital age.
Audiences listen to radio across all markets. A Citi Research report from 2013 states that Australia’s commercial radio market is experiencing renewed interest in increasing advertising revenue. The radio industry is also in a period of renaissance.
Radio Is A Popular Choice For More People
Claudia Taranto (Executive Producer of the ABC Radio National documentary program 360Documentaries), spoke about how she received one story proposal per week from freelancers five years ago in an interview. She now receives one story proposal per day.
Numerous podcasts are also being create and available online. PRX’s Radiotopia podcast network in the US describe as a collection of the most story-driven shows anywhere on the planet. A new model for audience involvement and revenue growth in public broadcasting.
This network unites a variety of creative, dynamic podcasts including Radio Diaries, Roman Mars 99% Invisible and Benjamin Walker’s Theory of Everything under one umbrella. It is quickly expanding both the number of podcasts and the audience for audio documentaries.
Academic Interest Audio
The third sign that radio is on the rise is the increase in academic work. Australian Journalism Review will dedicate a special issue this year to radio. International radio professionals and scholars alike have enjoyed the first issue of RadioDoc Review, an innovative open-access journal from Australia.
RadioDoc Review is a radio documentary review that aims to create and sustain a new radio literacy. It will also preserve the canon it criticizes with metadata at Australia’s National Film and Sound Archive. Radio is a constant source of entertainment.
Researchers have described radio as invisible, blind, conversational, ephemeral, and ephemeral, and thus less mediated than other media. Radio can provide intimacy that is unmatched by any other media, even though listening is usually secondary to other activities.
Radio creates intimacy unlike any other media because of its dimensions of sound and voice. Radio’s flexibility and relevance in topic will ensure that it thrives in a fragmented media landscape.
Radio literacy is growing and listeners are looking for new sounds and stories. Radio National’s commitment to radio and its long history of exploration of all possibilities is continuing with the establishment of the CAU. It’s also a response to growing international demand for audio content. The future of radio, based on its rich and distinguished history, is exciting, unknown, and alive with sound.